Premium Custom Beauty - Crafted by Experts

For nearly 20 years, we have been pioneering the private label beauty and grooming industry. As experienced professionals, we are committed to crafting premium, customized products using only the finest ingredients and the latest innovations.

Whether you need a single product or a full product line, our end-to-end services will deliver a solution tailored to your brand’s needs.

As the original private label experts, we are the proven choice for quality and experience.

ISO 9001-2015 Advanced production line

Jiangxi Xirui Manufacturing Co., Ltd. is a leading professional manufacturer of makeup tools, including makeup sponges and brushes, based in China. Our expertise lies in producing high-quality makeup sponges, puffs, brushes and related tools. We are dedicated to providing OEM, ODM & OBM services to customers worldwide – both domestically and internationally.

Real Scene of Manufacturing Factory

In 2023, Xirui decorated about 666.7 square meters plant in Ganzhou. 

Eyebrow Trimmer Manufacturing Process

At our company, safety and environmental responsibility are our top priorities. We carefully source raw materials from around the world to produce high-quality eyebrow trimmer blades using cutting-edge equipment operated by skilled workers in our factory. Our production process includes blade pressing, thermal treatment, cutting, inspection, color matching, injection molding, assembly, printing and shipping. We take pride in our efficient manufacturing process that ensures all of our products meet the highest standards of quality and safety.


Blade Pressing

Thermal Treatment

Blade Cutting

Blade Edge Inspection

Blade Quality Inspection

Razor Injection

Razor Assembling

Logo Printing

Razor Packaging

We have a rigorous inspection process in place to ensure that we meet the required quality specifications.

Digital Modeling


Manual Inspection

Edge Inspection

Quality Inspection

Hardness Test

Edging Inspection

Salt Spray Test

Chinese Professional Makeup Tools Supplier

We have been ISO 9001:2015, BSCI and High- tech enterprise certified.

Design and development

For ODM and OBM, whether you just give us a concept or an original plan, our design and development team can work with you to creatively expand your needs and products, from sketches, material selection, color matching, shaping to engineering Design and verify in small batches, and collaborate on every detail throughout the process.

Our mission

To exceed our customers’ expectations for service, quality and value.

Our Value

To provide our employees with a great place to work.

Our Vision

Make Matgicol a world famous brand

Our Service Team

Our team is dominated by young, energetic, ambitious, aggressive, and innovative post-80s and post-90s.
We always provide quality services to well-known domestic and foreign customers all over the world.
With a broad vision, we will never stop pursuing innovation, technological creation, and self-improving management.

Cathy Lee
Co-Founder & CDO

Improve and shape the industry’s first-class reputation!

All successful people focus on simple small case as they insisting on it.

I have learned a lot from many successful and failed cases and get to be a professional Engineer and makeup Desiner in makeup tools.
Liya Beauty was set up since 2012. We are devoted to serve these leading beauty brand who would like to have their own private label brand in makeup sponge and cosmetic brush customization development. Through many years’ development and calculation , now there are more than 1000 customer in OEM & ODM service from our support. Our products is popular around North America, Europe and East Asia etc.
Vibrant, dynamic and results-driven with a passion for ethical and sustainable growth strategies, we are occupied ourselves to be Global cooperating platform as a leading makeup tools producer.
All the best.





Our History

We always working hard to get recognized and deeply appreciated by global leading customer since our founded in 2012.
We are striving to improve our quality level and management system to serve our customer now and future.


Brilliant future

As our makeup tools get popular to more customer and lead fashion, we are working hard to create more fashionable tools to make us more advanced.


Challenge and growth

We are overcoming COVID-19 through cooperating with our loyal customer, and our achievement get improved. At the same time, we set up over 2000 square meters dust free produce base for makeup puffs. We get more successful in this COVID-19 crisis and challenge.


Advanced Management

We believe high quality management contribute high quality item production, We updated smart CRM and ERP software system which make up our work efficient.


Move forward

The old workshop and warehouse could not meet our rapid business and production growth, So we moved to Guanlan Industrial area. We expand our production capacity in new produce base.


Brilliant future

As our makeup tools get popular to more customer and lead fashion, we are working hard to create more fashionable tools to make us more advanced.


Beginning with believing

When our founder started as an industry expert to founded Liya, she has been serving global well-known beauty brands many years, She has gathered a number of professionals who believe in beauty manufacturing.


We are committed and guaranteed to offer premium service to to ensure you have the best experience in makeup sponge and cosmetic brush OEM, ODM, OBM.
You can find our common service information as following.
Please not hesitate to contact us if you need anything.